In Africa, there are hardly any business premises. Saleswomen present their products on their heads. Eye contact with the buyer takes place near the goods.
As a visitor to Sierra Leone, you have barely left the hotel behind when you find yourself in the middle of it all. Surrounded by people who all have something to offer. Drinks, snacks, and phone cards, but also things that a tourist would have no use for. Manioc tubers, for example, or huge fish. Freshly caught and certainly worth their money. Almost everything is carried in colorful bowls on the head and is thus not to be overlooked even in the crowd. Sellers do not have to search long, because they make eye contact with potential buyers directly under the goods. In Sierra Leone, food is sold only fresh or dried, and only in the quantities needed for daily consumption. Refrigerated or industrially packaged products and supermarkets are scarce, even in the larger cities. In rural areas, few homes have electricity or running water.